Market research
Understand the market questions behind your project. We agree what needs to be investigated and how those findings will inform the work.
TECHNOTRENDS / ADDIS ABABA, ETHIOPIA
Brand strategy with a clear direction.
TechnoTrends helps businesses in Ethiopia shape how they are understood and how they show up. Our brand and strategy work includes market research, positioning, visual identity and content strategy.
START WITH THE BUSINESS
A useful starting point.
A new business, a changing audience or an unclear message can all be a starting point. The work begins with your business and the people it needs to reach, then connects that direction to words, visuals and touchpoints.
01 / THE WORK
What we can
work on together.
The scope starts with your requirements. These are areas to discuss, rather than a fixed package.
Brand positioning
Clarify the audience, offering and message you want your business to communicate. This gives creative decisions a business context.
Visual identity
Translate the agreed direction into a visual system. The specific identity assets and applications are defined in the project scope.
Content strategy
Develop direction for what your business needs to communicate and how that content supports its goals across relevant channels.
02 / SELECTED EXPERIENCE
Work in context.
Examples from our published portfolio. Client websites may have changed since the work shown.
Ramsay Leather
Brand strategy and branding formed part of our Ramsay Leather engagement, alongside website development and social media management.
Read the case study ↗
Mellapay
Brand strategy, branding, website development and social media management for Mellapay. Selected published campaign work includes Money Meets Home messaging.
Read the case study ↗03 / HOW WE WORK
A clear path
from conversation.
- 01
Understand
We discuss your business, the problem and what you want to achieve.
- 02
Agree
We define the scope, deliverables, timeline and price together.
- 03
Create & review
You see the work and review it against the agreed scope.
- 04
Hand over
We explain the agreed work and define any further support.
BEFORE WE TALK
Bring the problem.
We’ll shape the brief.
You don’t need a finished specification. These details help us understand the starting point.
- A description of your business, offering and intended customers.
- The problem you want the brand work to address.
- Existing logos, messaging and examples of how the business appears today.
- Where the identity or message needs to be used.
04 / YOUR QUESTIONS
A few things
worth knowing.
Is branding just a logo?
A logo is one possible identity asset. Brand strategy considers the audience, positioning and message; visual identity gives that direction a consistent visual expression. The scope determines which assets are delivered.
Can brand work connect to our website and social content?
Yes. Our published Ramsay Leather and Mellapay engagements included branding, website development and social media management. We agree which touchpoints belong in your project.
What if we already have a visual identity?
Bring the current assets and explain what is not working. The conversation can focus on direction, messaging or particular applications rather than assuming every asset needs to be replaced.
How are deliverables and review handled?
We agree the scope, deliverables, timeline and price before work starts. You review the work against that agreement and give feedback before handover.
A CONVERSATION IS A GOOD START
What would you
like to move forward?
Tell us about your business and what you need. We agree the deliverables, timeline and price before work begins.
technotrendset@gmail.com